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KMID : 0665420120270030321
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Korean Journal of Food Culture
2012 Volume.27 No. 3 p.321 ~ p.330
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Consumer Behavior and Perception of Ginseng Products by Different Age Groups
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Kim Na-Young
Han Myung-Joo
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Abstract
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This study investigated the perception, consumer pattern and satisfaction of the ginseng products of 600 people in the
Seoul area surveyed from Feb. 1 to 28, 2011. The perception and satisfaction tests were performed using a 5-point scale
(1=disagree (dissatisfy) very much, 5=agree (satisfy) very much. People perceived ginseng to have refreshment (3.86),
immuno-modulation (3.78), anticancer (3.51), and antiaging (3.41) properties. People in their 20s (4.02) scored high on
refreshment compared to people in their 60s and over (3.73). Most people (79.8%) consume ginseng products and prefer
red ginseng (74.3%). More people in their 40s (54.1%) and 50s (48.2%) consume ginseng products for refreshment than
people in their 20s (38.7%), 30s (41.5%) or 60s and over (40.0%). However, more people in their 50s (36.1%) and 60s
and over (43.6%) consume ginseng products for disease prevention than people in their 20s (8.6%). Most people (66.4%)
take ginseng all year round. People in their 20s (2.70) showed a smaller satisfaction score of the taste of ginseng products
than those in their 30s (3.21), 40s (3.23), 50s (3.26) and 60s and over (3.38).
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KEYWORD
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Perception, satisfaction, ginseng product, refreshment, disease prevention
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